In light of the postponement of Smoke Jumpers 2020, we've created this space to share:
• Presentations & blogs from past events
• CPG trade spend success stories
• Upcoming discussion groups
• Access to webinar recordings
Retail Discussion Group • April 1, 10 AM ET
Let's get together on a virtual meeting to address how the pandemic is impacting business. How are customer demands changing? What resources help you manage this new normal?
Impact on Foodservice • April 3 2:30 PM ET
Schools have closed. Stadiums and arenas have cancelled events. Restaurants are moving to a delivery and/or pick-up model. Let's review your data data to understand the changing volume.
Tech & Trade Discussion • April 10 11 AM ET
Things are changing every day. Let's get together to talk about pulling out baseline anomalies, how to review post-event analysis, and business changes.
Webinar Recording • Shelley Fow
Most CPGs rely on syndicated baselines to measure promotional performance. Get confidence in your baselines with trade promotion optimization software.
Webinar Recording • Shelley Fow
View your promotional effectiveness enables you to share fact-based data with your retail partners. Find ways to make your in-store events more profitable.
Webinar Recording • Joel Cartwright
Automate your annual sales planning process with a trade management and optimization system. See your ROI through serious cost reductions.
Blogs. Magazine Articles. Videos.
Budgeting in TPM: Best-in-Class Tips
Blog & Webinar Recording
There’s more pressure on our budgets. Manufacturers are scrambling to do more with less, so we have to get creative and run efficient plans. We have to think, “How can we get better?”
Leverage your TPM for process efficiencies – everything ties back. For General Mills, focusing on an accrual budget methodology proves successful.
Accurate Baselines: Driving Growth
Article & Webinar Recording
CPG manufacturers are spending millions of dollars to impact growth in their category, yet they struggle to understand how promotional dollars drive volume and revenue.
Without insight into the base business, the effect of promotions isn’t clear (it’s impossible to chart a path to a successful future).
System Innovation for Strategic Trade
Blog & Video
Tyson’s foodservice team recognized gaps in their trade spend processes – tasks like quickly evaluating margins, approving workflows, and understanding data – took too much time from the team’s focus of strategic thinking.
The team wants to focus on building their foodservice business – focusing on the right reports and analytics.
Distributor Data Accuracy
Consider how visibility helped this frozen bread manufacturer and pastry importer:
Lantmännen Unibake’s distributor customer was charging a deduction per pound rather than per case, costing the manufacturer nearly $7,000 in superfluous claims.
More Profitable Foodservice Programs
Blacksmith allows us to get a better handle on our programs and be more profitable. We can measure and analyze our dollars.
If a foodservice organization is not using a trade promotion management system, there’s valuable margin being lost.
Operator Data Drives Insights
The foodservice operator landscape is nothing if not dynamic, so best in class industry solutions are vital for effective navigation.
Land O’ Lakes began syncing operator data with its Blacksmith TPM data about three years ago.