Smoke Jumpers

Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives.

issue 10 cover

August 2020: Conversations Sparked by Coronavirus


In this issue of Smoke Jumpers, we cover various topics that invite you to challenge yourself, your team and your processes. First, we review the metrics for restaurants & grocery stores since the outbreak. Then, we breakdown how to use social media to advance consumer inisghts.

More issue highlights ➥

  •  Industry Icons: CPG companieshave stepped up and given back throughout the pandemic.
  •  The Speed of Recovery: The 3 reports every foodservice manufacturer should run in order to better understand business.
  •  Brand Trials & Loyalty: Demand soars... shelves empty. Take a look at the state of brand loyalty.


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Past Issues:

March 2020 |  Issue 9 

Ecommerce is growing fast! You should create, syndicate and optimize your content to expand your audience.

Kraft Heinz Ingredients eliminated manual commodity pricing, and you can too!

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Dec. 2019 |  Issue 8 

To succeed in an omnichannel world, CPGs must boldly go everywhere their customers are.

Learn how to eliminate manual effort when calculating the effective rate.

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Sept. 2019 |  Issue 7 

Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized.

Learn about pricing and collaboration from a retailer's point of view.

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June 2019 |  Issue 6 

More shoppers are searching for products on Amazon than Google.

One manufacturer uses PEA to cut trade spend without alienating the retail partner.

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March 2019  |  Issue 5

Why Jack Li of Datassential thinks companies need a master of foodservice data.

How Lactalis cut their open deduction balance by two-thirds.

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Dec. 2018  |  Issue 4

Advanced analytics allowed one manufacturer to correct non-commercial deal profitability. 

The deduction management approach that will transform your business. 

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Sept. 2018  |  Issue 3 

Getting in the heads of our Gen Z consumers.

Conagara's six-week sweep - How they implemented dynamic pricing approval in their TPM. 

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June 2018  |  Issue 2

Tackle zero-based trade in 5 easy steps.

How one manufacturer reduced pending dollars by 83%.

Why Steve Pattison, CFO at RSI, thinks synchronizing supply chain and trade management delivers a competitive edge. 

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March 2018  |  Issue 1 

Why Smithfield chose not to use SAP's TPM during their HANA implementation.

General Mills controls the cost-value equation with brilliant budgeting.

Is the end cap dead? Digital transformation is changing the classic promotion landscape. 

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Meet the publisher:

Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes. 

Smoke Jumpers is a bellwether for industry trends and peer perspectives. 

Visit Our Website

Other Ways to Engage:

Attend a Smoke Jumpers Conference

We're busy planning our next conference. Smoke Jumpers 2020 will be held in Chicago. 

Our call for speakers is open. If you have a story to share, we want to hear from you.

Event Info

Join the group on LinkedIn

Use the LinkedIn group to connect with peers. We'll also post about upcoming webinars, magazine content and the Smoke Jumpers event. 

Don't forget to invite your friends.

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Check out Community TPM & TPO Resources

Access event presentations and other members-only content in this password-protected resource library.

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