Smoke Jumpers

Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives.

March 2021: Prevent Packaging Pitfalls

 

In this issue of Smoke Jumpers, we cover various topics that invite you to challenge yourself, your team and your processes. First, we look at how the shutdowns have derailed the restaurant industry. Then, we dive into the importance of accurate sales planning. Finally, learn how consumer behavior has changed since last March.

More issue highlights ➥

  • Unpredictable Base: Remove baseline anomalies from the sky-high consumer demand. Take a look base had on these 3 categories.
  • Foodservice Sales Enablement: Sometimes, the right tools break the rules. Your CRM should be a sales enablement solution.
  • Value in Virtual: The $235 billion conference industry was totally upended last year. When will the industry go back to in-person?

 

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Past Issues:

Aug. 2020 |  Issue 10 

COVID-19 has changed the way we shop, spend, consume, and behave in grocery and foodservice channels.

Discover which CPGs have stepped up to help their community.

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March 2020 |  Issue 9 

Ecommerce is growing fast! You should create, syndicate and optimize your content to expand your audience.

Kraft Heinz Ingredients eliminated manual commodity pricing, and you can too!

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Dec. 2019 |  Issue 8 

To succeed in an omnichannel world, CPGs must boldly go everywhere their customers are.

Learn how to eliminate manual effort when calculating the effective rate.

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Sept. 2019 |  Issue 7 

Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized.

Learn about pricing and collaboration from a retailer's point of view.

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June 2019 |  Issue 6 

More shoppers are searching for products on Amazon than Google.

One manufacturer uses PEA to cut trade spend without alienating the retail partner.

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Smoke Jumpers

March 2019  |  Issue 5

Why Jack Li of Datassential thinks companies need a master of foodservice data.

How Lactalis cut their open deduction balance by two-thirds.

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Agile

Dec. 2018  |  Issue 4

Advanced analytics allowed one manufacturer to correct non-commercial deal profitability. 

The deduction management approach that will transform your business. 

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Smoke Jumpers

Sept. 2018  |  Issue 3 

Getting in the heads of our Gen Z consumers.

Conagara's six-week sweep - How they implemented dynamic pricing approval in their TPM. 

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June 2018  |  Issue 2

Tackle zero-based trade in 5 easy steps.

How one manufacturer reduced pending dollars by 83%.

Why Steve Pattison, CFO at RSI, thinks synchronizing supply chain and trade management delivers a competitive edge. 

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March 2018  |  Issue 1 

Why Smithfield chose not to use SAP's TPM during their HANA implementation.

General Mills controls the cost-value equation with brilliant budgeting.

Is the end cap dead? Digital transformation is changing the classic promotion landscape. 

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Smoke Jumpers

Meet the publisher:

Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes. 

Smoke Jumpers is a bellwether for industry trends and peer perspectives. 

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Other Ways to Engage:

Attend a Smoke Jumpers Conference

Every year, hundreds of foodservice and CPG retail professionals come together to share knowledge, best practices and business approaches with one another.

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