March 2021 |  Issue 11 

Accurate sales planning is critical. Learn how to remove baseline anomalies from the sky-high consumer demand during COVID.

For the first time ever, consumers redeemed more digital coupons than paper coupons.

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Aug. 2020 |  Issue 10 

COVID-19 has changed the way we shop, spend, consume, and behave in grocery and foodservice channels.

Discover which CPGs have stepped up to help their community.

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March 2020 |  Issue 9 

Ecommerce is growing fast! You should create, syndicate and optimize your content to expand your audience.

Kraft Heinz Ingredients eliminated manual commodity pricing, and you can too!

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Dec. 2019 |  Issue 8 

To succeed in an omnichannel world, CPGs must boldly go everywhere their customers are.

Learn how to eliminate manual effort when calculating the effective rate.

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Sept. 2019 |  Issue 7 

Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized.

Learn about pricing and collaboration from a retailer's point of view.

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June 2019 |  Issue 6 

More shoppers are searching for products on Amazon than Google.

One manufacturer uses PEA to cut trade spend without alienating the retail partner.

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March 2019  |  Issue 5

Why Jack Li of Datassential thinks companies need a master of foodservice data.

How Lactalis cut their open deduction balance by two-thirds.

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Dec. 2018  |  Issue 4

Advanced analytics allowed one manufacturer to correct non-commercial deal profitability. 

The deduction management approach that will transform your business. 

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Sept. 2018  |  Issue 3 

Getting in the heads of our Gen Z consumers.

Conagara's six-week sweep - How they implemented dynamic pricing approval in their TPM. 

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June 2018  |  Issue 2

Tackle zero-based trade in 5 easy steps.

How one manufacturer reduced pending dollars by 83%.

Why Steve Pattison, CFO at RSI, thinks synchronizing supply chain and trade management delivers a competitive edge. 

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March 2018  |  Issue 1 

Why Smithfield chose not to use SAP's TPM during their HANA implementation.

General Mills controls the cost-value equation with brilliant budgeting.

Is the end cap dead? Digital transformation is changing the classic promotion landscape. 

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Meet the publisher:

Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes. 

Smoke Jumpers is a bellwether for industry trends and peer perspectives. 

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