CPG Guide to Successful Trade Promotion Advancement

Optimize Outcomes:
A Guide for CPGs: Advance to Successful Trade Promotion

Optimizing Outcomes

CPG companies continue to prioritize analytics and visual intelligence in their promotional planning, which improves their trade investments.

Even so, few CPG companies are satisfied with how they manage their trade dollars or have a clear understanding of where their investment is going. We had to wonder, what's standing in their way?

Learn More about Trade Promotion Optimization:

Expert Advice for Starting Your TPx Journey

We asked two long-time TPx advocates, Joe Kent, VP of Consumer Brands for InnovAsian Cuisine, and Tony Pfenning, Director of Global Revenue Management for Kellogg’s, to share their expert advice on what must be addressed to succeed as an organization at TPx change.

Here's what they said.

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Retailer Colaboration Promotes Mutual Profitability

Retailer Colaboration for Mutual Profitability

Although the CPG industry is mature, it’s witnessing transformative change. In the past decade, it experienced limited growth, with the exception of a few innovative categories.

When external disruption threatens sales performance what should a CPG companys do?

Build Better Financial Guardrails

CPG companies continue to tighten their trade spend. Instead, you should emphasize matching trade promotion investment with measurable return.

To position your organization for a return on trade, implement guardrails. Guardrails will protect the organization’s investment and align revenue generation objectives. Until recently, this was easier said than done.