Experts Discuss How CPGs Should Optimize Trade Promotions
Paul Wietecha (Blacksmith Applications) and Brian Bodendein (Deloitte Consulting) explain the most common optimization challenges, discuss CPG industry changes, and recommend insightful solutions that will lead you to a profitable path in trade promotion optimization.
The best promotion satisfies the consumer, the retailer and yours.
3 ways to deliver against TPO:
Start with trade promotion management (TPM). There's value in understanding the DNA of your demand.
Invest in optimization. What's the cost of NOT investing? Explore your options.
Devote time and resources to acquiring reliable data. Use your data to understand your business better.
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Find out what it takes to do TPO really well:
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