CPG manufacturers: Prepare now so that you can work with accurate baseline data later.
While the world sheltered in place, CPGs were on the front lines - making sure that the products consumers need were available.
During this quick webinar, trade promotion systems expert Shelley Fow explains:
Chat with Shelley today & ask her about:
• Baseline anomalies
• Post-pandemic analysis
• Ideas for effective 2021 planning
Promotions are being mitigated and pushed because grocery businesses are already swamped.
CPGs expect 2021 planning to be very difficult due to the remarkable volume spikes we're seeing today.
More shoppers search for products on Amazon than on Google -- 46.7% VS. 34.6%. Amazon's online dominance continues to impact the face of retail.
Winning on Amazon means delivering some unique offer.
When you're trying to maximize trade dollars, optimization tools are helpful.
TPO's post-promotional analysis functionality provides Ventura Foods with the data visibility they need to drive better customer relationships.
