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CPG Retail Trade Promotion Glossary

Don't let all of those grocery-centric and promotion-based terms leave you speechless

Aren't always sure what everything means during your team meetings? Then this glossary is for you!

We've defined 46 retail channel specific trade spend terms for you. After reading, you'll understand the meaning of words like:

• Baseline
• Bump Chart
• DSD
• Forward Buy
• Lump Sum
• Pantry Load

 

Learn the Lingo

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