Effective Post-Event Analysis and Data Application
Knowing historical promotional effectiveness enables CPGs to share fact-based event data with their retail partners. Then, you can strategize how to make promotions more profitable.
Why conducting post-event analysis (PEA) matters:
- helps companies determine promotional performance and improve trade spending, increasing ROI by as much as 10%
- drives better decision making and empowers CPGs to make decisions based on opportunities
- illustrates your promotions so you learn what tactics drove incremental volume during the event