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Blacksmith Applications

Effective Post-Event Analysis and Data Application

Knowing historical promotional effectiveness enables CPGs to share fact-based event data with their retail partners. Then, you can strategize how to make promotions more profitable. 

Why conducting post-event analysis (PEA) matters:

  • helps companies determine promotional performance and improve trade spending, increasing ROI by as much as 10%
  • drives better decision making and empowers CPGs to make decisions based on opportunities
  • illustrates your promotions so you learn what tactics drove incremental volume during the event

 

 

 

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Learn how to conduct a thorough PEA:

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CPG companies that trust Blacksmith's TPO solution:

Kellogg
Sabra Company
butterball
Welch
Knouse foods
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