Anatomy of a Baseline
Solving the Mystery of Base Volume

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Is base volume the biggest mystery of the CPG world?

Most CPGs rely on syndicated baselines to measure promotional performance. Unfortunately, those are often inaccurate.

Watch as trade promotion optimization (TPO) expert, Shelley Fow, shows you how a baseline should really look.

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Expert Advice for Starting Your TPx Journey

CPG Experts Share TPx Advice

Joe Kent, VP of Consumer Brands for InnovAsian Cuisine and Tony Pfenning, Director of Global Revenue Management for Kellogg’s shared their expert advice on what companies should address to find organizational success with TPx tools.

Here's what they said:

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Retailer Colaboration Promotes Mutual Profitability

Profitability through Collaboration

CPG and retailer collaboration is a buzzworthy topic. Industry disruption is putting more pressure on price discounts and growth strategy for both parties, but that doesn't mean they can't find a balanced approach to their relationship.

What can you learn about pricing and collaboration from a retailer's point of view?

Build Better Financial Guardrails

CPG companies tighten their trade spend when instead, you should emphasize matching trade promotion investment with measurable return.

To position your organization for a (profitable) return on trade, implement guardrails.

Anatomy of a BaselineSolving the Mystery of Base Volume