How it works:

  • YOU provide the syndicated and trade promotion data for your top customer
  • WE conduct comprehensive post-event analysis and develop recommendations to improve KPIs

Click Here to Read the Official Rules


Your advisory team is comprised of industry experts:

Untitled design (32)    Terry Ziegler - General Manager, Blacksmith TPO

Terry has over 28 years of consumer packaged goods management experience in the areas of trade marketing, consumer marketing, category management, sales, and finance. Professional experience includes leadership and management roles at RJR/Nabisco, Borden Foods, Dairy Farmers of America, and other firms in the trade optimization space.


9   Wayne Spencer - Vice President, Commercialization

Wayne has 38 years of Consumer Packaged Goods management experience. He has held a diverse number of CPG senior sales and trade marketing roles. He spent 10 years in the consumer manufacturers sector with P&G, Johnson & Johnson, American Cyanamid and Georgia Pacific. His experience also includes 15 years in the trade promotion marketing consulting sector.