TPx is inclusive of trade promotion management, trade promotion optimization, trade promotion effectiveness and trade promotion analytics. For CPGs, trade promotion refers to the marketing events that are executed at the retail level.
To limit trade promotion optimization to only a customer insights department would severely lessen the immense amount of information and insights that the application would give other individuals within an organization.
CPG companies continue to tighten their trade spend.
To position your organization for a return on trade, implement guardrails. Guardrails will protect the organization’s investment and align revenue generation objectives. Until recently, this was easier said than done.