There's an opportunity for food and beverage companies who market to Gen Z.
"There is no question that can be unanswered," said Melissa Abott of The Hartman Group. "This affects the food they eat because they really want to know where it's from, how's it grown, and who made it."
A trade promotion optimization (TPO) application is a way for CPGs to apply more effective trade promotion strategies.
90% of surveyed companies have challenges moving from a transactional to an analytical trade strategy. CPGs without a TPO in place are unlikely to improve their investment.
An effective foodservice distribution strategy is dependent on manufacturers reviewing their Total Fulfillment Costs for shipments.
It's critical to take a look at shipments of various size to various geographies to get ahead of the capacity issues facing the foodservice distribution industry.