Welch's Ignites Sales Planning for Record Results

With TPO, for the first time, a sales person could see – at the touch of a button – the effectiveness and profitability of the previous year’s promotion.

The company saw 16% increase in promotional ROI (without sacrificing volume or spending over budget).


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Trade Promotion Optimization Customers

Trade Promotion Optimization System

One System that Integrates Planning and Generates Revenue

Expect a 3% - 5% return on annual trade spending.

A trade promotion optimization system automatically harmonizes separate data sources, enabling you to analyze promotional events in real-time for optimized sales and demand plans.

  • PLAN

Functionality that sets us apart:

Analytics & Reporting

Baseline Volume Forecast

Best Practices & Process Advice

Plan Optimization & Event Analysis

Pro-Forma P&L

AI & Machine Learning


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