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Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives. 

 
 

DEC. 2019: A CONSTELLATION OF CONSUMER TOUCHES

In this issue of Smoke Jumpers, we cover various topics that invite you to challenge yourself, your team and your processes. First, we tackle 3 common myths about optimization software. Then, we analyze this year's biggest food trends. And, we walk you through a trade system implementation timeline.

More issue highlights ➥

  •  Better Baselines:  Welch's and Solaris Paper drive growth by stripping out anomalies in their baseline data.
  • Automate Effective Rate: Eliminate the manual effort in calculating the effective rate. Instead, use a consistent, repeatable approach.
  • Meatless Goes Mainstream: Changing consumer habits and motivations are making plant-based proteins a must.

 

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Past Issues:

Dec. 2019 |  Issue 8 

To succeed in an omnichannel world, CPGs must boldly go everywhere their customers are.

Learn how to eliminate manual effort when calculating the effective rate.

View Issue

 

Sept. 2019 |  Issue 7 

Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized.

Learn about pricing and collaboration from a retailer's point of view.

View Issue

June 2019 |  Issue 6 

How to manage change with TPM systems.

More shoppers are searching for products on Amazon than Google.

One manufacturer uses PEA to cut trade spend without alienating the retail partner.

View Issue

Topic

March 2019  |  Issue 5

Why Jack Li of Datassential thinks companies need a master of foodservice data.

How Lactalis cut their open deduction balance by two-thirds.

Why it's time to slay your CatMan dragons. 

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Topic

Dec. 2018  |  Issue 4

How advanced analytics allowed one manufacturer to correct non-commercial deal profitability. 

Three revenue growth pathways that move your brand beyond retail.

The 8-step deductions management approach that will transform your business. 

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Topic

Sept. 2018  |  Issue 3 

Is innovation the final punch for big brands to knock out private label?

Getting in the heads of our Gen Z consumers.

Conagara's six-week sweep - How they implemented dynamic pricing approval in their TPM. 

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June 2018  |  Issue 2

Tackle zero-based trade in 5 easy steps.

How one manufacturer reduced pending dollars by 83%.

Why Steve Pattison, CFO at RSI, thinks synchronizing supply chain and trade management delivers a competitive edge. - & more

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March 2018  |  Issue 1 

Why Smithfield chose not to use SAP's TPM during their HANA implementation.

General Mills controls the cost-value equation with brilliant budgeting.

Is the end cap dead? Digital transformation is changing the classic promotion landscape. - & more

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Topic

Meet the publisher:

Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes. 

Smoke Jumpers is a bellwether for industry trends and peer perspectives. 

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Attend a Smoke Jumpers Conference

We're busy planning our next conference. Smoke Jumpers 2020 will be held in Chicago. 

Our call for speakers is open. If you have a story to share, we want to hear from you.

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