Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives.
JUNE 2019: SUCCESS FROM TRANSITION
For manufacturers to make a splash, they’ve got to stand out from the crowd. One of the biggest waves comes in the form of change management. Many organizations are intimidated by change; it feels like turning the Titanic…but if you’re not systematically managing and optimizing your trade spend and sales planning, you’re missing out. Finding success starts with strategy.
Trade in Transition: How to best manage change with TPM transformation.
Amazon's Algorithm - Your Asset: More shoppers are searching for products on Amazon than Google. Do you have resources in the right place to grow your brand?
Ditching Deep Discounting: The story of one snack manufacturer who used post-event analytics to cut trade spend without alienating their retail partner.
Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes.
Smoke Jumpers is a bellwether for industry trends and peer perspectives.