Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives. 



In this issue of Smoke Jumpers, we cover various topics that invite you to challenge yourself, your team and your processes. How can you achieve different (maybe better?) results? It's easy to keep chugging along with business as usual. Changing plans can be messy and sometimes inconvenient, but as the saying goes, if it were easy, everyone would do it.

  •  Wonderful Workflows:  Let foodservice TPM software be your steward of systematic workflow automation.
  • The New Era: Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized. Article from Ibotta.
  • Post-Event Power Ups: Post-event analysis, via your TPO, is easily the best way to improve financial results.



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Past Issues:

Are You Ready for a Trade Transformation?

Be a TPO hero -- Save your team with trade transparency.

Learn more during November's POI Advanced Analytics Summit in Dallas.


Sept. 2019 |  Issue 7 

Performance marketing is revolutionizing the way CPG promotions are planned, executed and optimized.

Learn about pricing and collaboration from a retailer's point of view.

View Issue

June 2019 |  Issue 6 

How to manage change with TPM systems.

More shoppers are searching for products on Amazon than Google.

One manufacturer uses PEA to cut trade spend without alienating the retail partner.

View Issue


March 2019  |  Issue 5

Why Jack Li of Datassential thinks companies need a master of foodservice data.

How Lactalis cut their open deduction balance by two-thirds.

Why it's time to slay your CatMan dragons. -& more

View Issue


Dec. 2018  |  Issue 4

How advanced analytics allowed one manufacturer to correct non-commercial deal profitability. 

Three revenue growth pathways that move your brand beyond retail.

The 8-step deductions management approach that will transform your business. - & more

View Issue


Sept. 2018  |  Issue 3 

Is innovation the final punch for big brands to knock out private label?

Getting in the heads of our Gen Z consumers.

Conagara's six-week sweep - How they implemented dynamic pricing approval in their TPM. - & more

View Issue

June 2018  |  Issue 2

Tackle zero-based trade in 5 easy steps.

How one manufacturer reduced pending dollars by 83%.

Why Steve Pattison, CFO at RSI, thinks synchronizing supply chain and trade management delivers a competitive edge. - & more

View Issue

March 2018  |  Issue 1 

Why Smithfield chose not to use SAP's TPM during their HANA implementation.

General Mills controls the cost-value equation with brilliant budgeting.

Is the end cap dead? Digital transformation is changing the classic promotion landscape. - & more

View Issue


Meet the publisher:

Blacksmith Applications is a SaaS technology company offering end-to-end promotion management (TPM), sales planning, promotion optimization (TPO) and advanced analytics solutions to CPG manufacturers of all sizes. 

Smoke Jumpers is a bellwether for industry trends and peer perspectives. 

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