TPO Myth vs. Reality: Optimize Your Trade Promotions

Join speakers Paul Wietecha (Blacksmith Applications) and Brian Bodendein (Deloitte Consulting) as they walk you through common challenges, industry changes and insightful solutions that will lead your organization forward to a profitable future in trade promotion optimization. 

The 3 Fundamental Pieces to Deliver Against TPO:

1. Focus on trade promotion management. There's value in understanding the DNA of your demand.

2. Invest in optimization. What's the cost of NOT investing? Explore your options.

3. Devote time and resources to acquiring reliable data. Use your data to understand your business better.

What does it actually take to do TPO well?


Ready to transform your trade management approach
Watch Blacksmith Applications' software preview video here.