Effective Post-Event Analysis and Data Application
Knowing historical promotional effectiveness provides CPGs with the ability to share fact-based data with their retailer so that the strategy around future promotions is profitable. Visibility into the past provides needed guardrails that will stop bad practices.
Why conducting post-event analysis matters:
- helps companies determine promotion performance and improve trade spending, increasing ROI by as much as 10%
- drives better decision making and empowers CPGs to make decisions based on opportunities
- illustrates your promotions so you learn what tactics drove incremental volume during the event