Trade Promotion eBook: Leverage Data Harmonization to Make Better Decisions
CPG companies and foodservice mannufacturers can leverage technology more fully to improve profitability and performance. Data yields a positive return on investment.
• Consider all the data available and recognize the benefits of data harmonization • Transparency is key: location level, double dipping identification, estimated vs. actual income and GS1 standardization • Automation drives ROI
Leverage your data for better trade performance:
6 Reasons Your Trade Deals aren't Profitable
• Every year, $500 billion is spent on trade promotions globally. In the Western world's major markets, 59 percent of those promotions net loss.
• Get more strategic with your trade dollars and improve your bottom line.