Optimizing Outcomes: A CPG Guide to Successful Trade Promotion Advancement

Nielsen reports that 33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company's revenue management plan.

Companies are struggling to understand where their promotional investment is going.

The obstacles in your way of trade promotion advancement:
» Not understanding the breadth of impact
» Limited senior management involvement
» Doing things the way they've always been done
» Lack of training

 

Learn how to optimize promotions for success: