Optimizing Outcomes: A CPG Guide to Successful Trade Promotion Advancement
Nielsen reports that 33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company's revenue management plan.
Companies are struggling to understand where their promotional investment is going.
The obstacles in your way of trade promotion advancement: » Not understanding the breadth of impact » Limited senior management involvement » Doing things the way they've always been done » Lack of training