Download the White Paper: Focus Trade Funds on Your Best Customers [Best Practices in Foodservice Customer Segmentation]

 

Due to foodservice distribution channels and industry dynamics, criteria to segment distributor customers are different than those used to segment operator customers.

Segmentation should help your organization focus the right level of effort on the right set of customers.

The tactical guide to foodservice customer segmentation includes these steps:

  • Identify Criteria [Distributor & Operator]
  • Analyze & Map Customers
  • Normalize Rates & Tactics
  • Execute Segmentation Strategy