Building A Business Case For TPx

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Join Blacksmith Applications' Project Management SME, Joel Cartwright, as he takes you through the necessary steps to building a business case for TPx . Covering the topics of:

  • The steps that need to be taken to get started
  • Addressing your current challenges and pain points
  • TPx value creation 
  •  Estimating TPx ROI 
  • And more...

 

 

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Topic

Expert Advice for Starting Your TPx Journey

We asked two long-time TPx advocates, Joe Kent, VP of Consumer Brands for InnovAsian Cuisine, and Tony Pfenning, Director of Global Revenue Management for Kellogg’s, to share their expert advice on what must be addressed to succeed as an organization at TPx change.

Here's what they said.

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Topic

Retailer Colaboration Promotes Mutual Profitability

Although the CPG industry is mature, it’s witnessing transformative change. In the past decade, it experienced limited growth, with the exception of a few innovative categories.

When external disruption threatens sales performance what should a CPG companys do?

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Topic

Build Better Financial Guardrails

CPG companies continue to tighten their trade spend. Instead, you should emphasize matching trade promotion investment with measurable return.

To position your organization for a return on trade, implement guardrails. Guardrails will protect the organization’s investment and align revenue generation objectives. Until recently, this was easier said than done.

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